Monday, 23 February 2015

Arise, O' Compatriots

'Made In China'. Familiar?

Growing up, I was visually schooled by every utensil in the Kitchen and every functional and dysfuntional equipment I came across, on how valuable China is to the world. 'Made In China' seemed to be the perfect marketing-strategy-slogan for every product made everywhere but China - as per Nigerians no fit carry last. Well, we've given China a deserved breather.


Recently, the term 'buy Nigeria' rapidly circulated the social media streets. No, Nigeria isn't up for sale, relax. 'Buy Nigeria' is a campaign aimed at invoking the spirit of patriotism in Nigerians toward Nigerian brands. I know we all love our Gucci's, our Prada's, our Fendi's, our H&M's, our Zara's, even our 'bend-down-select second-hand' designer brands and that's  fine. But why don't we get to love our Nigerian brands too?


LDS Prefall 2015 collection - named Rosetta- could win you over (or not. We'll have to see).


Like the previous collections, the Rosetta collection is definitely for the woman who isn't just print-bold, but also seeks to take her print game to the next level. Graced with the marriage of fierce and subtle colour palettes like red, blue, green, brown, and a slight infusion of cream all bound together in 'white matrimony', the Rosetta collection definitely makes a statement with its artistic use of colours. Enough said...


The Collection
These are few pieces from the collection that I absolutely love.

The Summer dress as the name connotes, is perfect for summer. The length is however a tad unconventional for warmer days, but there's no harm in pushing boundaries, is there?

Summer
 The Alexis which has a more structured look and a warmer colour palette is perfect for those laid-back days.
Alexis
The Ruby blouse has to be my favourite piece in the collection. I love the wild splatter of colours, and of course the frilled sleeves.
Ruby
The cocoon dress is a modern interpretation of the African Boubou. I think I love this version better.
Cocoon
These are simple yet sophisticated everyday looks that can easily turn any woman from drab to fab. We love it! and I speak for all of us. 'Made in Nigeria' is the new slogan.

Photo Credit:  LanreDaSilva

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